Building awareness for your business in the press today requires insight into industry trends, consistent communication and concise messages that clearly articulate what makes your company a leader, and innovator. It requires being a thought leader in your industry and a resource to the press on a regular basis.
Kerry Metzdorf founded Plum Advisors to help emerging technology companies build relationships with the press and generate awareness in media outlets that their customers, prospects, and partners are reading.
Plum Advisors is experienced in helping businesses identify their competitive differentiators and unique industry expertise, and communicate those messages to the press in a consistent, thoughtful manner that ultimately translates into ongoing media coverage.
Generating ongoing coverage means a commitment to a well defined public relations program that includes: