Messaging - Determining what sets you apart from competitors and identifying your unique product value proposition for prospects is critical when it comes to developing strong messages for the press. Plum Advisors is experienced in working with marketing teams to develop concise product, company and industry messages that resonate with the press and position your company as a leader in its market.
Media relations - Building ongoing relationships with the press is a process and requires consistent communications through thoughtful pitches, announcements, and viewpoints on timely industry topics. Plum Advisors will work with your team to make sure your company is establishing ongoing relationships with key reporters across business, IT and vertical press that will generate coverage.
Analyst relations - Pinpointing the thought leaders for your market is critical, and Plum Advisors will work with you to brief industry analysts and influencers who comment and report on your market and are important third-party resources for the media.
Press releases - Plum Advisors writes and edits company, product, customer win and partnership news releases to ensure your company is communicating consistently to the press with important, timely news that ties to industry topics.
Customer case studies - Customer stories are crucial to getting media coverage and validating your story with the press. Plum Advisors can work as an extension of your marketing team to interview customers, draft short case studies and place them in key vertical and technology publications.
Byline placement - Sharing viewpoints and expert opinions in vertical and IT publications is important to establishing your company as thought leaders. Plum Advisors will work with you to place byline articles in your key publications that show your insight and expertise in your market.
Speaking engagements - Plum Advisors can work with your team to develop concise speaking abstracts on industry topics to help your company gain visibility at key tradeshows and conferences.
Marketing/web site content editing - With her experience as a marketing communications director, Kerry and her team can help your company with marketing collateral and web site content editing to ensure your company messages are clear and consistent across all marketing materials.